THE AGREEMENT BEHIND THE LINE

Terms of Service

Effective September 3, 2026

These Terms are a binding agreement between Lead Better LLC, a New York domestic limited liability company that provides LinesFly, and the person or organization that accesses or uses the service. By creating an account, accepting an invitation, or using LinesFly, you agree to these Terms.

1. Eligibility and authority

You must be at least 18 and able to enter a contract. If you use LinesFly for a business, nonprofit, government office, or other organization, you represent that you are authorized to accept these Terms for it. “Customer” means that organization and its authorized account users.

2. The LinesFly service

LinesFly provides browser-based queue tools, public QR and join pages, private customer status pages, staff workflows, operational analytics, printable materials, and optional transactional notifications. LinesFly is not an appointment system, medical provider, emergency service, or guarantee of an exact wait or service time. Customers remain responsible for serving people safely and fairly and for providing reasonable alternatives when the service is unavailable.

3. Accounts, owners, and staff

Customers must provide accurate account information, protect passwords and sessions, promptly remove access for former staff, and assign roles appropriately. The account owner controls organization settings, subscriptions, deletion, and staff access. Activity performed through an authorized account is treated as Customer activity. Notify us promptly at support@linesfly.com if access may have been compromised.

4. Customer data and privacy responsibilities

Customer controls what lawful queue information it asks people to provide and represents that it has a valid basis to collect and use it. Customer must give required notices, honor applicable privacy requests, limit staff access, configure only necessary fields, and avoid exposing private status links. Lead Better LLC processes queue information to provide and secure LinesFly as described in the Privacy Policy and Data Processing Addendum.

5. Sensitive and regulated information

LinesFly is designed for basic queue information. Customer may not use it for medical records, diagnoses, treatment details, health-insurance information, Social Security or government ID numbers, payment-card or financial-account data, passwords, criminal-history records, or other unnecessary highly sensitive information.

Unless Customer and Lead Better LLC have signed a separate Business Associate Agreement, Customer may not use LinesFly to create, receive, maintain, or transmit protected health information regulated by HIPAA. The absence of a BAA means LinesFly is not authorized for PHI, even if the Customer is a clinic, dental office, or other health-related organization.

6. Transactional SMS

SMS is optional. Customer must send queue texts only to a person who supplied the number and affirmatively requested transactional visit messages, and must preserve the consent flow LinesFly provides. SMS may not be used for marketing, promotions, unrelated reminders, or purchased contact lists. Customer must honor opt-outs and applicable messaging laws and carrier rules. Additional terms appear in the SMS Terms.

7. Free and paid plans

Plan features, limits, location quantity, included messages, billing interval, and price are shown on the pricing page, in the product, or at checkout. Free-plan limits may change with reasonable notice. Paid plans are billed in advance by Stripe and renew automatically for the interval shown at checkout until canceled. Taxes may be added. Plan changes may cause a prorated adjustment. Message credits are consumed according to product usage and are not cash or transferable value.

Cancellation and refund details are part of these Terms and are explained in the Cancellation & Refund Policy.

A limited “Lifetime Pro” founding offer, when available, is a one-time purchase of non-transferable Pro software access for one Customer organization and one business location for as long as LinesFly continues to offer the service. It does not include additional organizations or locations, unlimited SMS, or third-party usage charges. The included launch SMS credits and offer limits are shown before checkout. Additional message credits and any separately billed locations require a separate purchase or subscription. Availability ends on the stated date or when the stated quantity is claimed, whichever happens first.

8. Cancellation, suspension, and termination

An owner can manage or cancel a paid subscription through the LinesFly billing page and Stripe billing portal. Unless a different result is shown at cancellation, paid access continues through the current paid period and will not renew. Lead Better LLC may suspend or limit access for unpaid charges, security risk, unlawful activity, material breach, or conduct that threatens people or the service. We will use reasonable efforts to give notice and an opportunity to cure when appropriate.

9. Acceptable use

Customer and its users must comply with the Acceptable Use Policy. Prohibited conduct includes unlawful messaging, surveillance, harassment, impersonation, collection of unnecessary sensitive information, interference with security, and use for emergency dispatch or other high-risk decisions where delay or error could cause serious harm.

10. Customer content and feedback

Customer retains rights in its business names, descriptions, configuration, and lawful content. Customer grants Lead Better LLC a limited right to host, copy, transmit, and process that content only as needed to provide, secure, support, and improve the service or comply with law. If Customer gives product feedback, Lead Better LLC may use it without restriction or compensation, without identifying Customer publicly without permission.

11. LinesFly ownership and license

Lead Better LLC and its licensors own LinesFly, including software, design, documentation, trademarks, and service-generated materials. We grant Customer a limited, non-exclusive, non-transferable, revocable right to use LinesFly during the applicable plan for its internal queue operations. Customer may not copy, resell, sublicense, reverse engineer, scrape, or create a competing service from LinesFly except where law does not allow that restriction.

12. Third-party services and links

LinesFly relies on providers for hosting, security, email, messaging, and payments. Their availability and terms may affect a feature. Businesses may configure post-visit links, including review pages. Customer is responsible for the destination and must not use a redirect deceptively or in violation of review-platform rules. Lead Better LLC does not control or endorse third-party destinations.

13. Service changes and availability

We may modify features to improve security, reliability, or compliance. We will not intentionally remove a core paid feature without reasonable notice when practical. The service may be interrupted by maintenance, providers, networks, emergencies, abuse, or events outside our control. Browser status is the primary queue path; delivery of any particular text or email is not guaranteed.

14. Disclaimers

To the fullest extent permitted by law, LinesFly is provided “as is” and “as available.” Lead Better LLC disclaims implied warranties of merchantability, fitness for a particular purpose, non-infringement, and uninterrupted or error-free operation. We do not guarantee customer attendance, wait-time accuracy, message delivery, revenue, regulatory compliance, or any result from a third-party link. Some jurisdictions do not allow certain disclaimers, so some of this section may not apply.

15. Limitation of liability

To the fullest extent permitted by law, Lead Better LLC and its affiliates, officers, employees, and suppliers will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages; loss of profits, goodwill, data, or business opportunity; or the conduct of a Customer, staff member, queue participant, carrier, or third-party site. Our total liability arising from LinesFly will not exceed the greater of $100 or the fees Customer paid for LinesFly during the three months before the event giving rise to the claim. These limits do not apply where liability cannot lawfully be limited.

16. Indemnification

To the extent permitted by law, Customer will defend and indemnify Lead Better LLC from third-party claims, damages, and reasonable costs arising from Customer’s content, queue configuration, unlawful or unauthorized collection or messaging, violation of these Terms, or infringement of a third party’s rights. This obligation does not apply to the extent a claim results from Lead Better LLC’s own breach or unlawful conduct.

17. General terms

These Terms and the documents they incorporate are the complete agreement for LinesFly unless the parties sign a separate written agreement. If a provision is unenforceable, the rest remains effective. Failure to enforce a provision is not a waiver. Customer may not assign these Terms without our written consent; Lead Better LLC may assign them in connection with a reorganization or business transfer. These Terms are governed by the laws of the State of New York and applicable U.S. federal law, without regard to conflict-of-law principles. Except where applicable law requires otherwise, any legal action arising from these Terms or LinesFly must be brought exclusively in the state courts located in New York County, New York, or the United States District Court for the Southern District of New York. Each party consents to the personal jurisdiction and venue of those courts.

18. Changes and contact

We may update these Terms. We will post a revised effective date and give additional notice before a material change takes effect when required. Continued use after the effective date means Customer accepts the revised Terms; if Customer does not agree, it must stop using the service and cancel any subscription.